Mary Peterkin

Non-executive advisor specialising in strategy, brand and engagement

I offer a non- executive advisory service to professional services firms, private companies and not-for-profit organisations in three key areas:

  • Setting direction with a clear and compelling strategy
  • Building value through leveraging your brand
  • Improving performance by engaging your people

Working on an ad hoc and retainer basis, I provide an objective view and breadth of experience gained from working with market leaders during a thirty year career in consultancy, including 15 years with WPP.

People come to me because they seek a different perspective, fresh thinking, a sounding board or simply someone to turn to for advice. I help bring ideas to life, get people on board and make things happen.

Specialties: vision; purpose and values; brand strategy and positioning; brand architecture; creative consultancy; leadership and internal engagement.

I am currently taking a career break.  However, if you wish to get in touch, please email me at


External advisors bring specialist expertise as well as depth and breadth of experience.





What people say

”…. greater flexibility, emotional intelligence, empathy, intuitive feel for the organisation..”